The Spirits Business Awards (SB Awards), established in 2019 to honor excellence in the spirits industry, will unveil this year’s winners on November 14, 2024, at a black-tie event at The Underglobe theatre in London.
This year introduces a new category: Bar of the Year, sponsored by Master of Malt Trade. “We are delighted to partner with this year’s Spirits Business Awards as we believe that it is now, more than ever, imperative to support our wonderful industry and recognise those within it. We look forward to crowning 2024’s best bar,” stated Liam Belton, trade lead at Master of Malt Trade.
The Bar of the Year category aims to acknowledge and reward the finest bars in the on-trade scene, evaluating elements such as meticulously curated cocktail menus, exceptional décor, and other crucial details that create an outstanding atmosphere.
The entry deadline for the 2024 awards is June 28, with shortlisted entries to be announced in August.
The awards cover five core areas of the spirits trade: Retail and Marketing, Sustainability and Innovation, Tourism, Products, and People.
