The U.S. subsidiary of the Spanish wine giant González Byass has expanded its portfolio by merging with Carolina Wine Brands, a move that incorporates producers from South America and Europe.
Carolina Wine Brands, previously the U.S. subsidiary of the historic Chilean producer Viña Santa Carolina, includes several notable names. Before this merger, its portfolio boasted Chile’s Viña Ochagavia and Viña Casablanca, Argentina’s Finca El Origen from the Uco Valley, and various Italian producers like Amarone producer Le Ragose, Abruzzo’s Cantine Spinelli, and Barolo brand Gianni Gagliardo.
González Byass USA, known as the exclusive national importer of numerous wine and spirits brands, originally managed those within the broader González Byass portfolio. This included brands such as Bodegas Beronia (Rioja and Rueda), Pazos de Lusco (Rías Baixas), and Viñedos Veramonte (Chile). Over time, González Byass USA has expanded its reach through strategic acquisitions, with Carolina Wine Brands being the latest addition.
Andrew Sinclair, CEO of González Byass USA, emphasized the significance of this merger, stating, “This merger strengthens our national footprint and allows us to add resources to our sales efforts across the country. We are incredibly excited to incorporate these exceptional premium and luxury offerings into the González Byass USA portfolio and welcome the support and experience the Carolina Wine Brands team will bring to our organization.”
Among the experienced team members from Carolina Wine Brands joining González Byass USA is Mark Raymond, who will transition from his role as vice president of national sales at Carolina Wine Brands to become the commercial director at González Byass USA.
Viña Santa Carolina’s Chilean wines are well-recognized, frequently earning medals at the drinks business’ Global Wine Masters across various categories, from Pinot Noir to Cabernet Franc. This merger is expected to bolster González Byass USA’s market presence and enhance its portfolio with high-quality offerings from esteemed international producers.
