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Latin America and Southern Europe: Top Beer Hotspots

by Kaia

Beer enthusiasts worldwide celebrate International Beer Day every first Friday in August, marking one of humanity’s oldest alcoholic beverages. According to Statista data, certain regions exhibit a particularly high inclination towards beer consumption.

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A recent Statista Consumer Insight survey reveals that Latin America leads in regular beer consumption, with countries showing a substantial percentage of beer drinkers. Mexico ranks highest, with 53% of respondents regularly consuming beer. Greece and Spain follow closely, with 52% and 51% respectively. Italy and Portugal also show notable beer consumption rates at 47% and 37%.

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Southern Europe, particularly, displays a strong affinity for beer, with these countries consistently ranking among the top consumers. This trend reflects a broader regional preference for regular beer drinking.

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In contrast, beer consumption rates in Asia are comparatively lower. Despite the presence of major breweries in the region, regular beer drinkers are less common. China and South Korea lead in Asia with 41%, followed by Thailand at 38%, Hong Kong at 36%, and Taiwan at 31%. Malaysia and Indonesia show even lower rates at 16% and 10%, respectively. This lower consumption is often linked to religious practices, as a significant portion of the population in these countries adheres to Islam, where alcohol consumption is prohibited.

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Germany, Ireland, and the United Kingdom, renowned for their beer traditions and iconic brands such as wheat beer and Guinness, align more closely with the global average of 35%. In these countries, approximately one-third of respondents report regular beer consumption.

As International Beer Day approaches, these insights highlight the varied beer-drinking habits across different regions, celebrating the global diversity in beer culture.

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