Absolut Vodka, the iconic spirits brand, has joined forces with esteemed British fashion designer and artist Dr Samuel Ross to introduce a distinctive limited-edition bottle tailored exclusively for the Chinese market.
The innovative venture, known as Absolut x SR_A, has been meticulously crafted in partnership with the accomplished designer, Dr Samuel Ross, who hails from South London. The initiative is driven by a shared ambition to celebrate the fusion of diverse cultures, as articulated by Absolut Vodka.
The recently unveiled limited-edition bottle from Absolut boasts an intricately embossed design depicting a heatmap of China’s sprawling metropolises. Crafted in vivid red, the dots and silhouettes on the bottle evoke profound symbolism in Chinese tradition, representing concepts of vitality, life, and luminosity.
A highly exclusive collection of merely 1,350 bottles has been curated for this limited-edition release. Enthusiasts and connoisseurs can now secure their 1L bottle of this exquisite offering through Absolut’s WeChat mini-programme, aptly named Absolut Lab.
The collaboration finds its roots in Dr Samuel Ross’s burgeoning influence within China’s vibrant creative and fashion landscape. The British designer’s notable accomplishment includes the inauguration of his A-COLD-WALL menswear boutiques in Beijing and Shanghai in 2022. The fashion label, which draws inspiration from industrial design and pioneering material innovation, has captivated the Chinese audience.
Expressing his perspective on this novel undertaking, Ross commented, “Absolut’s distinct perspective and its adept conveyance of a unique message have consistently garnered my admiration. From the realm of color palettes to typography and bottle aesthetics, it exudes a formidable aura. There exists an unwavering intensity, opulence, and a contagious zest that the brand encapsulates. This collaboration provides an avenue to augment the brand’s robust identity, narrating an alternate tale without altering its essence—an opportunity to introduce fresh dimensions to the brand that resonate with diverse demographics.”
Tad Greenough, the global chief creative officer for The Absolut Company, underscored the initiative’s motivation, stating, “Our aspiration revolves around championing the amalgamation of distinct cultures within cities that epitomize inclusivity and diversity. We firmly believe that innovation stems from amalgamation, and for four decades, we have engaged with artists and creative communities to propagate this message. Collaborating with Samuel Ross on this project feels organic, as his industrial London-inspired aesthetic seamlessly intertwines with the Chinese context.”
This union of creative minds and cultural influences exemplifies a noteworthy endeavor by Absolut Vodka to bridge geographical and artistic boundaries, fostering a harmonious blend that resonates with a global audience.
