Renowned Cava brand Codorníu has unveiled ambitious plans to assert its dominance in the UK market, setting its sights on becoming the category leader in Spanish fizz by 2025. The strategic move comes as Codorníu, Spain’s largest producer of organic Cava, launches a London-based advertising campaign to bolster its presence in the UK.
With an impressive 40% growth in the UK market since 2022, accounting for an influential 23.54% share of total UK Cava sales, Codorníu is capitalizing on its success by embarking on a dynamic advertising initiative.
The campaign, set to unfold across London’s vibrant landscape, will grace iconic platforms such as taxis, buses, and Tube stations, ensuring maximum visibility and engagement.
Codorníu’s recent image revamp, positioning itself as a premium product, is a precursor to this strategic move. The upcoming campaign artfully weaves the brand’s storied heritage with its unwavering “commitment to excellence.”
The brand’s sterling reputation is steeped in pioneering innovation within the Cava category. Codorníu has consistently pushed the boundaries of production, incorporating novel press techniques, enhancing stir systems, and introducing unique grape varieties to its blends – Chardonnay in 1984 and Pinot Noir in 2002.
Through this latest advertising venture, Codorníu aims to engage a diverse audience, appealing to both seasoned Cava enthusiasts and newcomers to the sparkling wine realm. At its core, the campaign seeks to convey the inherent “elegance found in each bottle” of Codorníu.
Codorníu, the venerable stalwart in Spain’s wine and Cava production, stands as a testament to tradition and excellence. Operating from a storied winery near Barcelona, the brand meticulously harvests grapes from its own vineyards, subjecting them to the revered traditional method double fermentation before expertly bottling.
Embedded in the essence of Codorníu’s philosophy is the motto: “We cannot control the future, but we can live in the present. Let’s celebrate more.” With its resolute vision and a compelling ad campaign, Codorníu sets a course to captivate the UK market and celebrate a future brimming with success.
