Penfolds, a renowned wine brand, has welcomed Daevid Warren as the Sales Director for the Europe, Middle East, and Africa (EMEA) region. This announcement comes in the wake of parent company Treasury Wine Estates unveiling its recent financial outcomes.
Previously at the helm of the brand’s global travel team, Warren played a pivotal role in reshaping the company’s global travel strategy and aiding in the recovery efforts necessitated by the Covid-19 pandemic.
Warren’s transition to the Penfolds EMEA team marks his elevation to the position of sales lead for the region. His appointment follows a year of substantial growth for the Penfolds brand in EMEA, witnessing a notable 17.4% increase in net sales revenue.
The recently disclosed financial results indicate that Treasury Wine Estates witnessed a 3.3% decline in net profits, amounting to AU$254 million (£130 million) for the fiscal year ending in June.
In line with the company’s strategy to position itself in the higher-tier market segment, sales in the United States encountered an 11.7% decrease. Treasury Wine Estates attributed the enhancement of overall profit margins to the successful implementation of price adjustments across various brands, accompanied by internal cost-cutting measures.
