The 2024 wine harvest in southern France has been significantly shaped by the impact of climate change, leading to a notable decline in overall production but an unexpected surge in the quality of the fruit. According to Bijou, a leading brand working with winemakers in the Languedoc and Provence regions, the harvest was defined by a need for adaptability and innovative approaches in response to the challenging conditions.
Preliminary figures from Agreste, France’s agricultural statistics department, show an 18% decrease in total wine production compared to 2023, with the output falling to approximately 39.3 million hectoliters. Vineyards faced a combination of severe droughts and sporadic, intense rainfall, creating a perfect storm of challenges. This forced growers to adopt creative strategies to minimize losses and maintain quality.
Emily West, brand manager at Bijou, described the year as one where “challenges were turned into opportunities.” The weather disruptions were especially felt in regions like La Haute Vallée de l’Aude, where Chardonnay production dropped by 30%, and Viognier saw similar reductions. Some areas, such as Rousset and Sainte-Victoire, faced even steeper losses, with production declines reaching 50%. Yet, West pointed out that the grapes that survived these adversities have delivered exceptional quality, with a resilience that’s clearly reflected in the final product.
Interestingly, the unpredictable weather also provided some silver linings. In Languedoc, for instance, more moderate summer temperatures slowed the ripening process, allowing the grapes to develop more evenly and maintain balance. This was a welcome contrast to previous years, when intense heatwaves sped up the harvest and adversely affected fruit quality. “The cooler summer allowed for better phenolic maturity and a notable improvement in grape quality,” West noted, adding that varieties like Viognier, Chardonnay, and Syrah, in particular, benefitted from these more balanced growing conditions, enhancing their appeal in the market.
Sustainability practices have also played a pivotal role in mitigating the effects of climate change. Bijou’s growers employ a range of environmentally friendly farming techniques, such as cover cropping, organic pest management, and efforts to maintain soil health. West highlighted the importance of these strategies, pointing to the Caladoc variety used in their Le Bijou de Sophie Valrose rosé as an example of their commitment to sustainability. Additionally, the brand is introducing Marselan, a disease-resistant grape variety that requires minimal chemical intervention. These efforts not only protect the environment but also contribute to producing wines that reflect the unique terroir of the Languedoc.
Bijou reports that 95% of the grapes used in their production come from vineyards certified under HEV3 (High Environmental Value) and organic farming standards. The company has also launched initiatives to further boost sustainability, including forming a pest monitoring group (GDON) and a collaborative group (GIEE) to promote environmentally friendly agricultural practices. These initiatives focus on improving soil management, enhancing water use efficiency, and ensuring traceability throughout the production process, setting a new standard for sustainable wine production in the region.
While the 2024 vintage may have seen a reduction in quantity, the careful and proactive steps taken by winemakers have led to wines that stand out for their exceptional quality, balance, and character. As the challenges of climate change continue to reshape agriculture, the resilience of southern France’s vineyards offers a promising example of how innovation and sustainability can thrive in the face of adversity.
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