Santa Rosa, Calif. (November 21, 2024) — Sonoma County Vintners (SCV) has unveiled an exciting new partnership with the Wine Industry Network (WIN), aimed at providing enhanced benefits and exclusive discounts to its members. This collaboration will give SCV Winery and Affiliate Members access to a range of WIN programs, including WIN membership, its annual WIN Expo, and other industry resources.
The partnership will also elevate SCV’s visibility at the upcoming WIN Expo, set for December 5, 2024, at the Sonoma County Fairgrounds & Event Center in Santa Rosa, where SCV will serve as the Featured Association Sponsor. In 2025, both organizations plan to amplify exposure and engagement around member programs, events, and services as part of the partnership’s ongoing benefits.
“We are thrilled to deepen our collaboration with George Christie and the team at WIN,” said Michael Haney, Executive Director of Sonoma County Vintners. “This expanded partnership will offer our members increased access to WIN’s valuable educational programs and resources, helping to enhance their businesses and strengthen our local wine community.”
George Christie, President of Wine Industry Network, emphasized the importance of collaboration within the wine industry. “The success of our industry is rooted in partnerships, and Sonoma County Vintners exemplifies that spirit of cooperation. By aligning more closely with SCV, we’re creating a stronger network for both our memberships,” Christie said.
About Sonoma County Vintners
Sonoma County Vintners (SCV) is dedicated to promoting the region’s world-class wines while supporting the sustainable growth and success of its members. Representing over 250 wineries, SCV advances education, marketing, and advocacy efforts on behalf of its members at local, state, and federal levels. Through the Sonoma County Vintners Foundation, the organization also contributes to local charities. The SCV’s annual fundraiser, the Sonoma County Wine Celebration, supports nonprofit initiatives across the region. For more information, visit sonomawine.com.
About Wine Industry Network
The Wine Industry Network (WIN) is a leading business resource for North America’s wine industry, offering a wide range of services, including industry news, educational programs, and networking opportunities. WIN serves as a hub for vendors and suppliers that support the wine sector, helping to connect businesses and foster growth across the industry.
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