Kylie Minogue is reportedly considering legal action against German supermarket chain Aldi over what she claims is a strikingly similar version of her signature sparkling rosé. According to The Daily Mail, the supermarket’s £8.49 ($10.70) rosé, called Rosalie Côtes de Provence, closely mimics the design of Minogue’s own £9 ($11.30) rosé wine, with team members from Minogue’s winery accusing Aldi of intentionally misleading consumers.
“It’s obvious to everyone what they are trying to do,” a spokesperson for Minogue’s wine brand told The Daily Mail, calling Aldi’s product a “plain and simple” attempt to dupe buyers.
The dispute centers around the packaging of the two wines, with Aldi admitting that the design of Rosalie Côtes de Provence is a “dead ringer” for Minogue’s branded rosé. Despite the similarities, Aldi maintains that their wine’s quality and price offer a legitimate alternative to higher-end brands.
An Aldi spokesperson defended the product, stating that the supermarket works to offer its customers “quality products at a fraction of the price,” and claimed that wine expert Sam Caporn had tasted both rosés side by side and found them “completely identical.” Aldi also emphasized its adherence to copyright guidelines, suggesting that the packaging design may not violate any trademark laws.
This potential legal conflict is reminiscent of other cases in the beverage industry concerning copyright and trademark infringement. A similar case between Diageo’s Bulleit Frontier Whiskey and W.J. Deutsch & Sons’ Redemption Bourbon ended in a mixed verdict in 2022. While the court ultimately ruled that the Redemption bottle did not infringe on Diageo’s trademark, it did acknowledge that the design was close enough to warrant legal action, with Diageo continuing its pursuit of a trademark victory.
Though Minogue’s team has not yet confirmed whether the pop star will take Aldi to court, The Daily Mail reports that insiders are considering legal options. “Legal action is being considered,” an unnamed source said, expressing frustration over the situation.
As the legal battle looms, the case underscores the complex issue of product design and intellectual property in the competitive world of branding, particularly in the wine industry.
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