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Urban South Brewery Launches Taylor Swift-Inspired “The Eras Pour” Beer in New Orleans

by Kaia

NEW ORLEANS (WGNO) — Urban South Brewery has tapped into the world of Taylor Swift fandom with the release of a new beer inspired by the pop superstar. The latest creation, “The Eras Pour,” is a guava-flavored blonde ale that pours a striking pink color.

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This new addition to Urban South’s collection is part of an ongoing series of Swift-themed brews, including “Red,” a carrot sour; “Midnights,” a light lager; “Fearless,” a strawberry lager; and “Speak Now,” a grape sour. Each beer takes its name from Swift’s iconic albums, celebrating the artist’s musical journey.

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“The Eras Pour” is a limited-edition offering and will only be available at the brewery’s taproom, located at 1645 Tchoupitoulas St., until supplies run out.

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According to the brewery, the beer was crafted with a special nod to Swift’s fanbase, offering a fun way for fans—especially parents and their children—to bond over a shared love of Taylor Swift’s music.

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