SYDNEY — Multi-category franchising giant Jim’s Group has introduced a new beer, Jim’s Lager, featuring a 4.2% alcohol content, just in time for the holiday season. The product follows the success of a limited-edition mid-strength beer the company launched in 2022.
Joel Kleber, Head of Marketing at Jim’s Group, expressed excitement about the launch, calling Jim’s Lager the perfect beverage to enjoy after a day of outdoor work. “Our new Jim’s Lager is the perfect way to finish off your lawn,” Kleber said. “Who doesn’t like throwing down a coldie after a workout in the yard? It’s such an Aussie thing to do.”
Currently, Jim’s Lager is available in four-packs and 24-can slabs at select Dan Murphy’s and BWS stores across Sydney. It is also available for nationwide delivery through Dan Murphy’s online platform and the website www.bondi.beer.
The launch positions Jim’s Group to tap into the growing demand for Australian-made craft beers as consumers prepare for the festive season.
You Might Be Interested In:
- How Do You Make Your Own Beer?
- How Zero Alcohol Beer Is Made?
- Lager Beer vs. Ale: What Is The Difference?
