“Moutai Group is full of confidence in the future of Moutai wine, and hopes that Moutai wine will stretch the front, seriously build a team, and deeply cultivate the basic market. The future is promising.” Moutai Group Party secretary, chairman Zhang Deqin said.
On December 21, the annual market work of Moutai Wine Company 2025 with the theme of “hand in hand, create and win” was held in Guiyang, and Zhang Deqin was confident and set the tone for the next development of Moutai wine.
The wine industry learned that in 2024, in the complex and changeable market competition, Moutai wine has shown strong development resilience, and the overall market has developed steadily and improved, further consolidating the industry’s leading position. It is worth noting that at the meeting, Moutai wine also launched a “stunning Red Wine” to create “China fresh wine” IP.
For 2025, Li Chunfeng, secretary of the Party Committee and chairman of Moutai Wine Company, also said that next year is the end of the “fourteenth Five-Year Plan” of Moutai Wine, and will promote the construction of the “four ends” of product, brand, market and management, and continue to promote the high-quality development of the company.
It is easy to see that this is a very informative conference. Under the above tone, how will Moutai wine specifically break the game and achieve new breakthroughs and development?
In 2024, it will be stable and improve, and consolidate its position as the head of the industry
2024 is a year full of challenges and tests, and for Moutai wine, it is a year of resilience: product quality innovation and upgrading, brand potential energy upward leap, and channel terminal consolidation.
The overall market is stable and developing well, further consolidating the position of the head of the industry. Li Chunfeng introduced that in 2024, Moutai wine focused on the following four aspects of work, and achieved good results.
In the product, plant new quality productivity, product power continues to improve. In 2024, Moutai wine production capacity has developed steadily, the annual output of 18,000 tons of wine park project has successfully completed the main construction, is expected to be completed by the end of 2025 acceptance; In the brand, adhere to the text plastic products, brand power to the next step.
Continue to build brand IP, constantly sublimate brand cultural connotation; In the channel, fine cultivation and deep cultivation channels, market power is more solid. Focus on key market construction; Launch 8 business units such as chain stores and supermarkets, 102 terminal outlets, and carry out pilot projects to promote mobile marketing; We will make solid efforts to promote consumption. In terms of management, we continue to improve the team efficiency and strengthen the organization. It has strengthened the team’s thinking and skills, and created a team with excellent thinking, excellent style and excellent ability.
“In 2024, in the face of increasingly severe and complex market environment and continuous downturn in the industry situation, we have forged ahead, and the influence of Moutai wine brand has been significantly improved.” Li Chunfeng said.
“More than 20 days ago, I went to the wine company to do research, is still relatively happy.” Zhang Deqin also affirmed the past development of Moutai wine. He pointed out that the wine company is an important part of the diversified layout of Moutai Group, and has made considerable progress and development in the past 20 years, the foundation and scale are gradually stable and formed, the influence of products and brands is gradually improving, and the excellent team that wants to do and can do things is gradually maturing.
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