Starting next to Hejiangmen Square, the city’s most lively scenic spot, Yibin’s newly created first “Chinese wine market” has been unveiled.
On the morning of December 22, as an important agenda of the opening ceremony of the 2024 China International Wine Fair, the opening ceremony of “China Wine Market” was held in Guanying District, Cuiping District, Yibin City. With the two auspicious lions respectively spit out the congratulatory words of “China wine market” and “Opening Great Luck”, the Chinese wine market officially opened.
According to reports, the planning area of “China Wine City” is 366,000 square meters, starting from the south bridge of Minjiang River Bridge in the north, south to the North bridge of Rongzhou Bridge, along the North Street, Gongxing Street, small North Street, South Street, to Binjiang Road, covering the entire Binjiang section from “501 ancient cellar pond Chinese liquor culture Holy Land” to “Guanying Street Ancient Street Phase I”. Along the way, there are 1 provincial tourism and leisure block and 4 immovable cultural relics, including 3 cultural preservation points or cultural relics related to liquor such as Wuliangye Laojiao Pond site and Dongxin and archaeological site.
As a result, the “China Wine Market” has formed a 2.2-kilometer millennium wine rhyme riverside pleasure belt, linking China’s liquor culture holy land and liquor historical relics protection experience area, wine culture and tourism integration demonstration area, famous wine display and exchange area, and striving to build a world famous wine culture display center, China wine release and trading center, and international wine consumption fashion leading center.
The relevant person in charge of Yibin Wine Industry Development Bureau said that the opening of “China Wine City” is the promotion and innovation of Yibin wine culture and wine industry development.
The wine market focuses on the promotion of the five grain and fragrant core producing areas, guides key wine enterprises to enter as many as possible, integrates the functions of catering, alcohol retail and cultural tourism, and provides one-stop and full coverage of cultural travel experience for tourists to Yibin, which is conducive to promoting the close combination of liquor with catering and cultural tourism, promotes the interaction of wine with food and beautiful scenery, enhances the cultural heritage of the industry, and extends the liquor industry chain. Create more economic growth points.
“Daily Economic News will enter the wine” reporter saw at the scene on the 19th, the Chinese wine market gathered Wuliangye, Moutai, Yanghe Shares, Luzhou Laojiao and many other well-known liquor brands, as well as Chongqing beer, Fuyi and other domestic and foreign alcohol brands, Yibin many local representatives of wine enterprises also came to this exhibition, at noon, many famous wine enterprises in front of the booth is very popular.
With the help of the first opening of China’s wine market, from the 19th, Yibin Cuiping District Hejiang Street to Hejiang Men Square, will also present “China’s wine market · Yangtze River Mountains and Rivers” series of performances, the Song Dynasty Yibin, historical writers, the legend of Nezha and other scenes will be presented in front of people.
The series of performances, featuring four live-action immersive slow-travel performances, will last until the Lantern Festival of the Year of the Snake.
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