In December 2014, Bill Shufelt found himself sipping virgin piña coladas at a holiday party—a far cry from his previous lifestyle. Fifteen months into sobriety, Shufelt, a former day trader at Point72 Asset Management, the hedge fund founded by New York Mets owner Steve Cohen, had decided to quit alcohol. Though not a problem drinker, his social and professional life had revolved around frequent drinking, with business dinners and work outings often leading to alcohol consumption at least five nights a week.
“I was just thinking about what kind of husband, father, and colleague I wanted to be down the line,” Shufelt recalls. “And I did think alcohol was a ceiling on that.” His decision to quit wasn’t born out of necessity but rather a desire to live a more intentional life. Rising before 6 a.m. to hit the gym, Shufelt was no stranger to discipline, but he realized that alcohol was holding him back from reaching his full potential.
Little did he know, this personal choice would eventually lead him to disrupt the beer industry. Shufelt’s journey from finance to founding a non-alcoholic beer startup began with that holiday party and a growing awareness of the limited options for those seeking a sober lifestyle. His story is a testament to how personal transformation can spark innovation, challenging an industry steeped in tradition.
Stay tuned for more on how Shufelt turned his sobriety into a thriving business venture, redefining what it means to enjoy a beer without the buzz.
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