Bordeaux, France – 13th January 2025 – Cellar 33, an International Export and Marketing Agency specializing in premium Champagne, wine, and spirits, has emerged as a key player in India’s evolving beverage market. Founded in 2023 by Amrita Singh and Mattia Antonio Cianca, the Bordeaux-based agency has quickly established itself as a trusted partner for brand elevation, strategic marketing, and global networking within the premium beverage industry.
Since its inception, Cellar 33 has focused on curating an exclusive portfolio of high-end beverages, catering to the discerning tastes of Indian consumers. The agency’s expertise lies in its ability to combine decades of branding and marketing knowledge with deep sommelier insights, offering tailored solutions to elevate brands in the competitive wine and spirits sector.
A Strong Presence in Prestigious Exhibitions
Cellar 33 has actively participated in leading industry exhibitions, including Vinexpo 2022 (Mumbai and Delhi) and ProWine India 2023 and 2024. Its showcase at ProWine India 2024 was particularly noteworthy, featuring a curated selection of 25 producers and 42 distinct offerings. The portfolio included 14 renowned Champagne producers, the iconic Crémant de Bordeaux, and premium selections from Château de Pressac and Château de Lacquy. The event also featured global soil experts Claude and Lydia Bourguignon, who shared their insights on the role of terroir in shaping wine quality and character.
In addition to its wine offerings, Cellar 33 highlighted premium Cognac and Armagnac, alongside the artisanal Archibald tonic, which adds a modern twist to beverage experiences. The agency also showcased the world’s best cider for 2023, further diversifying its portfolio and appealing to a broad spectrum of connoisseurs.
Commitment to Education and Innovation
Cellar 33’s dedication to education and innovation has positioned it as a trusted authority in the premium beverage landscape. By hosting globally recognized experts and presenting exclusive collections, the agency aims to redefine the beverage experience for its partners and consumers.
Amrita Singh, Co-founder of Cellar 33, emphasized the agency’s mission: “Cellar 33 represents our shared passion for wine and our commitment to bringing the finest selections to the Indian market. From hosting experts like Claude and Lydia Bourguignon to presenting an exceptional portfolio at ProWine India 2024, we aim to elevate the premium beverage experience through authenticity and diversity.”
Mattia Antonio Cianca, Co-founder, added, “Our vision is to bridge the gap between global excellence and the evolving Indian market. Cellar 33 is more than an agency; it is a platform that celebrates innovation, education, and the artistry behind every bottle, setting new benchmarks in the premium beverage industry.”
Setting New Standards in India’s Beverage Scene
With its unparalleled offerings and commitment to excellence, Cellar 33 is redefining India’s premium beverage market. By combining strategic branding solutions with a deep understanding of global trends, the agency continues to enrich the Indian market with distinctive selections and innovative experiences.
As the demand for premium beverages grows in India, Cellar 33 remains at the forefront, offering exclusive recommendations and insights to guide its partners and clientele. Its success at ProWine India 2024 underscores its dedication to quality, authenticity, and innovation, cementing its reputation as a leader in the premium wine and spirits industry.
Cellar 33’s journey, rooted in the shared passion of its founders, exemplifies the perfect blend of expertise, creativity, and commitment, setting new standards for the future of premium beverages in India.
You Might Be Interested In:
