Maison Gassier, a distinguished French winery under the AdVini group, has revealed a groundbreaking hexagonal bottle design that will debut across all its cuvées in March 2025. This new design blends tradition with innovation, paying tribute to the winery’s rich history and its connection to the iconic Sainte-Victoire mountain in Provence.
The hexagonal bottle, with its sculpted edges and an engraved 1982 founding date, reflects the craftsmanship and legacy that have defined Maison Gassier since its establishment. It not only honors the winery’s deep roots in the Puyloubier region but also symbolizes its commitment to pushing the boundaries of winemaking.
Founded in 1982 by Antoni Gassier, who acquired a 40-hectare vineyard in Puyloubier, Maison Gassier has long been a trailblazer in French viticulture. Today, the estate, now led by the third generation of the Gassier family, produces organic-certified wines under the Côtes de Provence and Côtes de Provence Sainte-Victoire appellations. The unique microclimate of the region contributes to the wines’ vibrant freshness and character.
The winery’s journey has been marked by a continued focus on excellence. In 1997, Antoni’s son, Georges, took over the management, followed by Olivier Souvelain in 2010, whose expertise helped elevate the estate’s standing. In 2023, a new chapter began as Jean Gassier, Georges’ son, completed his first harvest, continuing the family legacy.
Sustainability has been central to the winery’s philosophy since it achieved organic certification in 2016. Maison Gassier’s commitment to environmental stewardship ensures that its winemaking practices align with the preservation of the land and its resources.
The launch of the hexagonal bottle design in 2025 is not just a packaging update but a significant step into a new era for Maison Gassier. The winery’s ability to blend innovative design with respect for its heritage allows it to honor the past while embracing the future of French winemaking.
Maison Gassier wines are available internationally through partners such as Lagardère Travel Retail, Gebr. Heinemann, and Dubai Duty Free, bringing a taste of Provence’s finest wines to wine lovers worldwide.
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