The Consorzio Morellino di Scansano is set to participate in the highly anticipated Wine Paris & Vinexpo Paris 2025, scheduled to take place from February 12 to 14. This prestigious international event, which stands as one of the most significant in the global wine and spirits industry, will feature over 4,600 exhibitors from 50 countries and is expected to attract more than 50,000 visitors from 140 nations.
The consortium will share a stand with the Chianti Consortium in Hall 6, Stand C204, continuing their partnership highlighted earlier at Anteprime di Toscana. On February 19, both consortia will also co-host the Chianti Lovers & Rosso Morellino event at the Fortezza da Basso in Florence.
At the Wine Paris event, the Consorzio Morellino di Scansano will present a curated selection of 25 wines from 16 wineries, offering tastings at its designated exhibition area. Additionally, the Bruni and Conte Guicciardini wineries will have their own dedicated spaces within the consortium’s stand to showcase their offerings.
The consortium’s president highlighted the event’s crucial role in the organization’s global strategy, noting that 25% of its revenue stems from exports. Participation in Wine Paris provides an invaluable opportunity to strengthen the Morellino di Scansano brand in established markets while exploring new opportunities in emerging regions. It also facilitates valuable connections with industry professionals, buyers, and the specialized press.
This appearance at Wine Paris is part of a broader international promotion campaign designed to raise the profile of Morellino di Scansano and open new business avenues on the global stage.
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