LEUVEN, Belgium (February 26, 2025) — AB InBev, the world’s largest beer producer, announced a 2% decline in beer sales for 2024, yet the company achieved record revenue figures, according to a statement released on Wednesday.
The Leuven-based brewing giant sold 575.7 million hectolitres of beer and other beverages last year, marking a 1.4% drop compared to 2023. Sales of AB InBev’s own beer brands fell by 2% to 495.5 million hectolitres. The company attributed the decline primarily to a challenging consumer environment in China and Argentina. However, when excluding these two markets, the company saw a modest 0.9% increase in volume sales globally.
Despite the drop in sales volume, AB InBev saw a 4.3% increase in revenue per hectolitre, driven by disciplined pricing strategies and a focus on premium products. As a result, the company’s total revenue reached a record $59.8 billion (€57 billion), up 2.7% from the previous year.
Financially, AB InBev reported an 8% increase in normalised EBITDA, rising to $20.9 billion, while net profit grew by 7.6%, reaching $7.4 billion. In light of these strong financial results, the company’s board of directors has proposed a dividend of €1 per share.
Looking forward, AB InBev emphasized its commitment to long-term growth. The company anticipates its EBITDA will continue to grow in line with its medium-term outlook, which predicts annual growth between 4% and 8%.
AB InBev is known for its portfolio of global beer brands, including Corona, Budweiser, Stella Artois, Jupiler, and Leffe. With approximately 144,000 employees worldwide, the company is listed on the Brussels Stock Exchange as part of the Bel20 index.
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