With the growing demand for health-conscious beverage options, The Ethical Drinks Company (TEDCO) is ramping up its efforts to expand the presence of its Yeah Nah non-alcoholic beer in the Australian market.
Following successful national retail distribution in Singapore, TEDCO founder Jason Redfern is optimistic about tapping into Australia’s thriving non-alcoholic beer segment. Currently, non-alcoholic beers account for 45% of non-alcoholic beverage sales and 10% of the overall beer market in the country.
As industry projections indicate that sales of non-alcoholic beer in Australia will double over the next four years, Yeah Nah is strengthening its national reach through a strategic distribution agreement with First Sip Group. The partnership will facilitate expanded availability across both on-premise and off-premise channels.
To bolster brand visibility, Yeah Nah has teamed up with Brisbane Lions AFL player Mitch Robinson for a national advertising campaign on the SEN sporting radio network. Additionally, the brand has entered into a partnership with Surf Life Saving Australia, becoming an official sponsor of the Australian Surf Life Saving Championships and the Ironman Series.
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