MIAMI & DALLAS — Southern Glazer’s Wine & Spirits (Southern Glazer’s), the world’s leading distributor of beverage alcohol, has announced a new national distribution agreement with Campari Canada, a global leader in the premium spirits industry. Effective April 1, 2025, this partnership will bring Campari’s iconic brands—such as Aperol, Campari, and Forty Creek—into Southern Glazer’s established distribution network across Canada.
The agreement formalizes a strategic collaboration between Southern Glazer’s Wine & Spirits of Canada and Campari Canada, building on their successful relationship in the United States. The partnership aims to leverage Southern Glazer’s extensive distribution network and execution capabilities to enhance growth and increase consumer access to Campari’s premium portfolio.
“This agreement marks a significant milestone for both of our organizations,” said Wayne E. Chaplin, President and CEO of Southern Glazer’s Wine & Spirits. “By combining Campari’s premium brands with Southern Glazer’s world-class sales expertise, we are poised to elevate the beverage alcohol landscape in Canada.”
Ugo Fiorenzo, Managing Director, Americas at Campari Group, expressed his excitement about the deal: “We are thrilled to partner with Southern Glazer’s in Canada. Their superior route-to-market strategy and excellence in execution will help us reach more consumers and strengthen our presence in this key market.”
The agreement reflects both companies’ commitment to offering a premium selection of brands and continuing to invest in the future of the beverage alcohol industry.
Doug Wieland, President and General Manager of Southern Glazer’s Wine & Spirits in Canada, emphasized the company’s dedication to delivering exceptional service: “Adding Campari Canada’s brands to our Canadian portfolio is a testament to the strength of our business relationship and shared vision for growth.”
Doug Costantini, General Manager of Canada at Campari, added, “Canada is a critical market for Campari, and with Southern Glazer’s proven track record, we are confident that this collaboration will drive long-term success and accelerate growth for our iconic brands.”
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