Global wine consumption in 2024 declined to its lowest level in over six decades, according to data released by the International Organization of Vine and Wine (OIV).
The report, based on official government statistics, showed a 3.3 percent drop in worldwide consumption compared to the previous year, totaling 214.2 million hectoliters. This marks the lowest figure recorded since 1961, when consumption stood at 213.6 million hectoliters.
Alongside the decline in volume, consumers are paying significantly more for wine. The OIV noted that the average price of a bottle has surged by approximately 30 percent since the 2019–2020 period.
The United States, which remains the world’s largest wine market, experienced a 5.8 percent decrease in consumption, falling to 33.3 million hectoliters.
In China, sales have yet to return to pre-COVID-19 levels, despite signs of recovery following the pandemic.
Notably, Spain and Portugal bucked the global trend, registering increases in wine consumption during the year.
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