Athletic Brewing Company has made significant strides in the beer industry, recently surpassing well-established brands like Heineken and Budweiser to become the top-selling beer brand in U.S. grocery stores, according to a report from The Wall Street Journal. The company’s rise in popularity is largely due to its non-alcoholic beer offerings, which have quickly captured the attention of consumers seeking a flavorful alternative to traditional alcoholic brews.
While many non-alcoholic beers are known for their lackluster flavor, Athletic Brewing’s products have garnered praise for their taste, aroma, and carbonation, rivaling those of traditional beers. The company’s beers contain less than 0.5% alcohol by volume—comparable to the alcohol content found in kombucha—making them a popular choice for individuals looking to avoid alcohol but still enjoy a beer-like experience.
Athletic Brewing’s products are now available in numerous retail outlets, including Whole Foods and Trader Joe’s, where they have quickly become bestsellers. Recent visits to these stores confirm that Athletic Brewing’s beers outperform both alcoholic and non-alcoholic competitors in terms of sales. A six-pack of Athletic Brewing’s beers is priced at $10.99 at Trader Joe’s, a deal that has added to the brand’s growing appeal.
Among Athletic Brewing’s standout offerings are several year-round brews that have developed a loyal following:
Run Wild IPA: A bold, sharp IPA that pairs well with lemonade or grapefruit juice for a refreshing summer shandy.
Free Wave Hazy IPA: Known for its creamy texture and citrusy flavor, this brew is a hit among fans of beers like Fat Tire Ale.
Upside Dawn Golden: A light and easy-drinking beer, perfect for casual dining or pairing with pizza.
Cerveza Atletica Light Copper: A bright, slightly sweet Mexican-style beer that offers a lighter, refreshing alternative.
As the brand continues to grow, Athletic Brewing is redefining what non-alcoholic beer can be. Its success reflects a broader shift in the market, where non-alcoholic options are no longer seen as mere substitutes, but as legitimate, high-quality products in their own right.
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