Tradie, the renowned brand celebrated for its durable workwear, iconic underwear, and body spray, is expanding its horizons into the heart of Australian culture – beer. In a collaboration with The Incubator agency, a new campaign has been launched to introduce “Tradie Beer,” a brew that encapsulates the essence of Australia.
According to Ben Goodfellow, the founder of Tradie, crafting beer seemed like the logical next step for the brand. He expressed, “Tradie making a beer seemed like the next logical step. Since I created the brand in 2010, I’ve always hoped to one day expand the brand into beer. With a huge amount of ‘hard work’ developing our beers, we couldn’t be more proud to bring them to the Aussie market. We’ve always been about keeping things light, fun, and meeting the needs of our Tradie customers, and now they have a beer they can truly call their own.”
To embark on this exciting journey, Tradie has enlisted the support of esteemed figures, including Essendon ruckman Sam Draper, along with legendary professional surfers Jackson Baker and Matt Wilkinson. In a quintessential Tradie-style outback adventure, these Aussie icons are seen camping, fishing, and savoring a cold brew, all the while celebrating the enduring spirit of Australian mateship.
This foray into the world of beer represents an exciting new chapter for Tradie, as it strives to cater to the diverse needs and preferences of its loyal customer base, while remaining true to its fun and light-hearted ethos.
Tradie Beer promises to capture the essence of Australia in each sip and will undoubtedly be a welcomed addition to the brand’s ever-expanding repertoire of products.
