Vodka, often hailed as the Superman of spirits, maintains its unrivaled popularity despite shifting trends in the world of alcohol. Recent data from the Distilled Spirits Council of the United States (DISCUS) reveals staggering figures: nearly 75 million cases of vodka were sold in the US, generating over $7 billion in revenue for distillers. While craft whiskey and gin have garnered attention in recent years, vodka’s enduring appeal persists.
Yet, amidst its omnipresence in bars and home liquor cabinets, vodka’s nuances often confound consumers. Unlike Bourbon, which mandates a composition of at least 51% corn, or single malt Scotch, exclusively crafted from malted barley, vodka’s identity is less defined.
According to the Alcohol and Tobacco Tax and Trade Bureau (TTB), vodka is classified as a “neutral spirit” that can contain up to two grams per liter of sugar and one gram per liter of citric acid. Vodka is prohibited from aging in wood barrels except when labeled as “bottled in bond,” a rarity in the market.
However, the essence of vodka lies in its neutrality, achieved through distillation to a minimum of 190 proof, or 95% alcohol content. Despite this requirement, most commercially available vodkas are significantly lower in proof, typically ranging from 80 to 100 proof.
The base materials for vodka production vary widely, from traditional potatoes and cereal grains to unconventional sources like sugar beets, grapes, and quinoa. Yet, regardless of the raw material, the distillation process strips away almost all flavor, resulting in a neutral spirit.
This neutrality renders vodka an ideal companion for various mixers, from vermouth in a classic Martini to ginger beer in a Moscow Mule. However, the absence of a distinctive flavor profile means poorly crafted mixers can adversely impact the overall drink.
When it comes to preparing a vodka Martini, the method matters. Shaking the cocktail can dilute it and introduce ice crystals, whereas stirring maintains clarity and purity. Despite vodka’s neutral nature, the choice between shaking and stirring significantly influences the cocktail’s taste and texture.
