Fable, a pioneering brand renowned for its THC and CBD-infused botanical cocktails, has announced its nationwide availability, marking a significant milestone in the beverage industry.
The genesis of Fable traces back to 2021 when Ben and Kristin Kennedy, a dynamic husband-and-wife duo, embarked on a mission to create a non-alcoholic beverage infused with THC that could rival the sophistication and allure of traditional alcoholic cocktails. Their vision materialized into reality with the launch of Fable’s non-alcoholic cocktail line in California, capturing the attention of both consumers and industry experts alike.
The accolades continued to pour in as Fable secured the highest honor in the non-alcoholic Ready-to-Drink (RTD) category at the esteemed 2024 Wine and Spirits Wholesalers of America Access LIVE event. This recognition underscored the brand’s commitment to innovation and excellence in crafting premium, THC-infused beverages.
Speaking on the inspiration behind Fable, CEO and co-founder Ben Kennedy emphasized the importance of replicating the sensory experience of alcoholic cocktails without compromising on taste or quality. Collaborating with a distinguished culinary council comprising chefs and mixologists, the team meticulously curated a selection of hand-picked ingredients, resulting in a harmonious blend of herbs, spices, and fruits that mirror the complexity of traditional cocktails.
“A premium cocktail embodies distinctive characteristics such as mouthfeel, viscosity, and a nuanced flavor profile,” remarked Ben Kennedy. “With Fable, we’ve succeeded in offering a natural and delightful alternative that captures the essence and flavor journey of a fine cocktail. Our consumers deserve nothing less.”
Launching this month, each 12-oz. can of Fable’s THC-infused cocktails contains 5 mg of hemp-derived delta-9-THC and 3 mg of CBD, delivering a balanced and immersive experience. The lineup features an array of enticing flavors, including:
Into the Woods: A fusion of rosemary and peach complemented by juniper and white oak undertones.
Best Zest: A vibrant medley of grapefruit, orange, and lime harmonizes with cinnamon, cardamom, and the warmth of Sichuan pepper.
Night Flight: Refreshing notes of ginger intertwine with cucumber, blackberry, and hibiscus, enhanced by spearmint and lemon peel accents.
Commenting on the burgeoning trend of the sober-curious lifestyle, Kennedy highlighted Fable’s role in catering to consumers seeking an alternative to alcohol without compromising on taste or experience.
“The rise of the sober-curious movement underscores a fundamental truth: many individuals desire a beverage option that offers relaxation without the need for alcohol,” noted Kennedy. “Fable fills this void, serving as the perfect companion for a leisurely happy hour, a festive dinner party, or a cozy night in with loved ones.”
With its innovative approach and commitment to quality, Fable is poised to redefine the landscape of the beverage industry, offering consumers a sophisticated and indulgent alternative to traditional alcoholic drinks.
