Carrollton, TX, April 29, 2024 (GLOBE NEWSWIRE) — BuzzBallz is set to amplify the party scene across the southwest throughout the year, having inked a deal as the Official Wine-Based Ready-to-Drink Sponsor with premier outdoor events organizer, Activated Events. Under this partnership, BuzzBallz commits to sponsoring a minimum of 11 events organized by Activated in 2024.
With three events already under their belt this year, BuzzBallz has showcased its range of premixed cocktails to large crowds in southwestern states like California and Arizona. Among the roster of events are multiple stops on the Boots in the Park country concert series, alongside the Smoke Show BBQ and Coastal Country Jam country music festivals, all curated by Activated Events.
“Country fans have embraced BuzzBallz, and we share that enthusiasm at Activated Events,” remarked Alexander Will, Director of Brand Partnerships at Activated Events. “Our partnership has flourished over the past two years, and we eagerly anticipate the promising future ahead.”
In addition to featuring their popular wine-based BuzzBallz Chillers at each event, BuzzBallz plans to engage attendees through on-site activations, including merchandise giveaways, interactive games, surveys, and sweepstakes leading up to the festivities. The sweepstakes will be accessible via BuzzBallz’s social media platforms, offering participants a chance to win tickets to the sponsored events.
Cori Culbertson, BuzzBallz Trade and Events Marketing Manager, expressed her aspirations to leave a lasting impression on event-goers at this year’s activations, with hopes of reconnecting with familiar faces. “Our collaborations with Activated Events in 2023 yielded remarkable success, prompting us to elevate our engagement in 2024. We’re thrilled to curate BuzzBallz experiences at these events that resonate as strongly as attendees’ cherished memories of favorite bands and moments shared with friends,” Culbertson remarked.
In sync with their brand ethos centered on good times, embracing the essence of being the life of the party, and fostering unforgettable moments with loved ones, BuzzBallz has ramped up its event initiatives to align with various festival experiences in 2024.
The upcoming Boots in the Park country music festival in Santa Clarita, CA, slated for May 10 and headlined by Sam Hunt, stands as the next event on Activated Events’ roster, sponsored by BuzzBallz.
