De Kuyper Royal Distillers, a family-owned Dutch spirits producer, has introduced a new offering for the on-trade sector: draught cocktails that can be dispensed directly from the tap.
The company’s latest innovation includes Draught Pornstar Martini and Espresso Martini pre-mixed cocktails, providing establishments with an effortless solution for serving quality cocktails without the need for extensive mixology expertise.
Designed to streamline cocktail service, maximize efficiency, and elevate customer satisfaction, De Kuyper’s draught cocktails cater to high-rotation venues such as bars, restaurants, events, nightclubs, hotels, cruise ships, and resorts.
Packaged in convenient bag-in-box containers, each five-liter bag contains enough cocktails for 40 servings.
The Espresso Martini combines De Kuyper Crème de Café liqueur with vodka, while the Pornstar Martini blends the brand’s passionfruit liqueur with vanilla and lime.
Godelief van Erve, Global Marketing Director at De Kuyper, expressed the company’s commitment to delivering exceptional cocktail experiences. She stated, “With draught cocktails, we aim to assist busy on-trade outlets in effortlessly serving premium cocktails, allowing them to prioritize exceptional service for their guests.”
De Kuyper’s rollout of draught cocktails will commence in the Netherlands and Germany, with plans for expansion into markets such as the UK.
Earlier this year, the company introduced its range of ready-to-serve bottled cocktails in the UK and launched the Peach on the Beach ready-to-drink cocktail in a can.
Renowned for its extensive portfolio of liqueurs, De Kuyper has been a stalwart in the spirits industry since 1695.
