MILAN, June 13, 2024 /PRNewswire/ — The Langhe region has opened its wine tourism season, offering enthusiasts superb wines and breathtaking landscapes. According to a study by Divinea, 43.8% of wine cellar visitors in Italy in 2023 were aged 25 to 34, with 78.1% of cellars now open on Saturdays. The Langhe area, in particular, continues to be a top destination for wine tourism.
Year-Round Wine Tourism
The trend of de-seasonalized wine tourism is driven by milder autumn and winter temperatures and an increasing number of cellars offering seasonal experiences throughout the year.
The Unique Langhe Region
Located in southern Piedmont, the Langhe’s name, of Celtic origin, means “strips of land,” describing its elongated, steep hills and narrow valleys. This region is renowned for its exceptional wine production, thanks to its unique geography, favorable climate, and rich soil, fostering a diverse ecosystem.
The Langhe’s distinctiveness has made it a prominent destination for wine tourism, attracting visitors from Italy and around the world.
Barolo and Barbaresco Wine Consortium
The Barolo Barbaresco Alba Langhe e Dogliani consortium includes 579 member wineries and oversees 10,000 hectares of protected vineyards. The breakdown of vineyard areas is as follows: Barolo (2,258 hectares), Barbaresco (859 hectares), Dogliani (766 hectares), Diano d’Alba (204 hectares), Barbera d’Alba (1,734 hectares), Nebbiolo d’Alba (1,174 hectares), Dolcetto d’Alba (934 hectares), and Langhe (2,620 hectares).
Producing 66 million bottles annually, the consortium boasts nine protected denominations, including Barolo, Barbaresco, Dogliani, Dolcetto di Diano d’Alba, Barbera d’Alba, Langhe, Dolcetto d’Alba, Nebbiolo d’Alba, and Verduno Pelaverga.
European Wine Promotion
The Barolo & Barbaresco World Opening is part of the European campaign “Top Tales: A Piece of Europe on Your Table,” funded by the European Union and promoted by DOCG Barolo and Barbaresco, Fontina PDO Valle d’Aosta, and Riso di Baraggia Biellese e Vercellese PDO.
This initiative aims to highlight the rich heritage and quality of European wine, cheese, and rice, showcasing the best of the continent’s culinary offerings.
