The House of Suntory’s gin brand, Roku, has partnered with actor Elle Fanning and filmmaker Sofia Coppola for a new campaign titled “Come Alive with the Seasons.”
The campaign invites gin enthusiasts to experience the essence of every season, emphasizing the Japanese concept of ‘shun,’ which celebrates nature at its peak. Directed by Coppola, renowned for her Academy Award-winning film “Lost in Translation,” the vignette stars Fanning, known for her roles in “Super 8” and “Maleficent.”
The vignette intertwines scenes of Japanese nature with the six botanicals used in Roku’s distillation process: sakura flower, sakura leaf, sencha tea, gyokuro tea, sansho pepper, and yuzu peel, each harvested at the peak of its season. This artistic presentation aims to inspire viewers to appreciate the natural world in a fast-paced digital age.
Elle Fanning expressed her enthusiasm, stating, “It is amazing to be partnering with The House of Suntory’s Roku Gin. Its commitment to craftsmanship, nature, and attention to detail is inspiring. Working alongside my friend Sofia again to showcase the beautiful concept of ‘shun’ through our Roku Gin ‘Come Alive with the Seasons’ campaign vignette has been particularly special to me.”
Last year, Coppola collaborated with The House of Suntory on a campaign celebrating its 100th anniversary, featuring Keanu Reeves. In January, The House of Suntory also introduced a gin series for Roku inspired by Japanese festivals, with the first release paying homage to Hanami, the cherry blossom season.
