Bemakers has announced a strategic partnership with Vetz, an innovative ‘all-natural’ apéritif crafted with botanicals, herbs, and spices from the hills of Piedmont. Vetz aims to redefine the traditional apéritif experience with its light, flavorful, and naturally crafted offerings.
Founded on the principle of revolutionizing the apéritif concept, Vetz recommends enjoying its product in a classic Spritz or with tonic, and suggests creative twists such as in a Negroni or Americano variation.
Alberto Corti, co-founder of Vetz, expressed enthusiasm about the partnership, stating, “We’re introducing something fresh and exciting to the market. Amidst a landscape dominated by high-alcohol spirits, Vetz offers a refreshing alternative that emphasizes natural ingredients.”
Corti continued, “Partnering with Bemakers marks a significant step forward as we embark on expanding Vetz’s presence. This summer, our focus is on engaging consumers locally and online, fostering a movement around the #AperitivoEverywhere concept.”
Currently available in Europe, as well as select markets in Asia and Australia, Vetz aims to further its global footprint by entering the US and Latin American markets in the near future.
In addition to Vetz, Bemakers has recently strengthened its portfolio by partnering with brands like Ube Cream Liqueur, Radico Khaitan, and Luchino Vodka, enhancing distribution across Europe. Notably, Bemakers has expanded its operations in Sweden with a dedicated warehouse to support its Systembolaget listing, underscoring its commitment to strategic growth and market expansion.
