Neit, the distinguished Irish whiskey brand, has announced its sponsorship of the new Bartender of the Year category at The Spirits Business Awards 2024. Established in 2019, the SB Awards celebrate excellence across the spirits industry.
Scheduled for November 14, 2024, the awards ceremony will take place at The Underglobe theatre in London, showcasing winners from various categories including Bartender of the Year and Bar of the Year.
The Bartender of the Year Award recognizes outstanding achievements in mixology and hospitality, honoring individuals whose expertise enhances the drinking experience for patrons.
Guiseppe Stigliano, co-visionary officer at Neit Whiskey, expressed pride in supporting emerging bartending talent, stating, “As a fast-growing small batch whiskey maker known for our refined yet rebellious approach to whiskey enjoyment, we are thrilled to champion the next generation of bartenders. These individuals embody cultural confidence, curiosity, and a passion for innovation.”
Entries for the 2024 awards close on June 28, with shortlisted nominees to be announced in August. Award categories span Retail and Marketing, Sustainability and Innovation, Tourism, Products, and People within the spirits trade.
For more information or to contact The SB Awards team, visit The Spirits Business Awards website. Recently, Neit also secured an exclusive distribution partnership with ElevenTrade to expand its presence in Italy, underscoring its strategic growth initiatives in the global market.
