Tipple, founded in 2022 by beer expert Amelie Tassin, has appointed Daisy Turnell as its new director, signaling a strategic move towards expanding its marketing capabilities. Known as the “Swiss army knife” of marketing, Tipple specializes in inclusivity training and workshops, empowering drinks businesses to integrate Diversity, Equity, and Inclusion (DEI) principles into their marketing strategies.
Expanding Client Base
Since its inception, Tipple has supported a variety of UK companies, including The British Guild of Beer Writers, Bluestone Brew Co, Sunken Knave, and the Gravity Beer Festival. With Turnell onboard, Tassin expressed ambitious plans for Tipple’s growth trajectory, aiming to continue expanding its influence and client portfolio.
Future Goals
In an interview with the drinks business, Tassin affirmed, “My first goal at Tipple has always been to ensure our clients receive top-notch service for all their marketing needs.” She emphasized Turnell’s addition as pivotal in advancing Tipple to the next stage of its development.
Turnell, commenting on the future outlook for Tipple, shared, “We’re looking forward to a productive second half of the year, onboarding new clients and exploring innovative growth avenues.”
Upcoming Initiatives
Looking ahead, Turnell hinted at forthcoming content releases and plans to support businesses in organizing events throughout 2024 and beyond. Tipple aims to solidify its position as a leading marketing resource in the drinks industry, leveraging Turnell’s expertise to drive strategic initiatives and client engagement.
With Daisy Turnell’s directorship, Tipple is poised to navigate future challenges and capitalize on new opportunities, reinforcing its commitment to excellence in beverage marketing and DEI integration.
