Imbibe Live has rebranded as BCB London in a strategic move to better align with the global roster of bar trade fairs. The rebranded event joins existing Bar Convent Berlin (BCB) shows in Berlin, Brooklyn, São Paulo, and Singapore, all owned by RX.
New Focus and Opportunities
BCB London will continue to serve as a premier networking hub for trade professionals, with a particular focus on the UK and Irish markets. The event aims to provide a platform for international companies to showcase their spirits brands in the UK and connect with key on-trade and off-trade members from across the region.
Imbibe Live begins today (1 July) and will also take place tomorrow (2 July).
Global Expansion
The American edition, Bar Convent Brooklyn, took place in June, attracting a record number of visitors, with 5,300 more attendees than in 2023. Additionally, Bar Convent Singapore, which debuted in 2023, will return in November this year.
Upcoming Trade Shows
In other industry news, the annual Tales of the Cocktail festival will return this month (July) in New Orleans, US. The event, running from 21-26 July, will also feature the announcement of this year’s Spirited Awards winners.
