Non-profit organization More in Common has released intriguing data from a survey conducted between 17 and 19 June, revealing correlations between UK voters’ intentions for the 2024 General Election and their favorite alcoholic beverages.
Labour: The Party of RTDs?
According to the polling, Labour holds a significant 14-point lead over the Conservative Party, capturing 39% of the votes. The data also highlights the drinking preferences of Labour supporters. Surprisingly, the most popular alcoholic drink among Labour voters is the ready-to-drink brand VK, with 51% favoring it. Additionally, 43% of Labour supporters prefer craft beer, particularly IPA, and there’s a notable preference for sweeter beverages like Pimm’s (40%) and brandy (42%). Gin and tonic is also popular among Labour voters, with 40% expressing their liking. Despite not having a Scottish leader, Labour’s supporters show a strong preference for whisky (43%).
Conservatives and Wine Enthusiasts
Wine drinkers are the most likely to vote Conservative, with sherry emerging as the top choice. Nearly half (49%) of sherry enthusiasts plan to vote Conservative. Interestingly, sherry also has a notable number of Liberal Democrat supporters, with 19% expressing their intention to vote for the party. Sherry is the only alcoholic drink whose majority of fans do not lean towards Labour.
Greens and SNP Preferences
Supporters of the Green Party, often associated with the term “Champagne socialists,” most favor Pimm’s, though only 8% of Pimm’s fans intend to vote Green. Scottish National Party (SNP) voters show a surprising preference for IPA, with 6% supporting the SNP. Only 3% of whisky enthusiasts pledged their vote for the SNP, indicating that the party may need to bolster its appeal within Scotland’s whisky industry despite its majority in the Scottish Parliament.
Reform Party and Cider Lovers
Despite Nigel Farage’s known preference for a pint of bitter, cider emerged as the drink with the highest proportion of Reform Party supporters. 21% of cider fans intend to vote for the Reform Party.
This survey reveals a fascinating link between political preferences and alcoholic drink choices among the British electorate as the 2024 General Election approaches.
