Kendall Jenner’s 818 Tequila has signed a distribution deal with Salud Spirits to expand its presence in the Netherlands and Austria. The partnership will be managed by Maria Kitsati and Lieke van Vliet in their respective countries.
Strategic Addition to Portfolio
“This was just the missing link in our portfolio to have a great Tequila with lots of potential for our off- and on-trade markets,” said Kitsati and van Vliet. “Sales have already taken off for a few weeks, and within the period to come, you will find 818 in the better accounts across both countries. The brand fits perfectly with our vision of differentiation and focusing on extra premium spirits. We are very much looking forward to elevating the experience on 818 Tequila.”
Salud Spirits’ portfolio includes other notable celebrity spirits such as Crystal Head Vodka and Don Hombres mezcal, highlighting their commitment to premium offerings.
Origins and Brand Philosophy
818 Tequila, named after Kendall Jenner’s area code, was launched in 2021. The brand emphasizes sustainability and transparency, featuring four expressions: Blanco, Reposado, Añejo, and Eight Reserve, a blend of eight-year-old Añejo and extra Añejo Tequila aged in French and American oak barrels.
Rapid Global Expansion
Following its initial US launch in May 2021, 818 Tequila quickly became one of the best-selling Tequilas worldwide and is now recognized as China’s top-selling premium Tequila brand.
In early 2023, 818 Tequila entered the UK market, experiencing unexpected demand and a 150% increase in sales above predicted levels within 12 days of launching.
With this new distribution deal, 818 Tequila continues to solidify its global footprint, aiming to bring its premium Tequila experience to a broader European audience.
