Clubtails is making waves in the ready-to-drink cocktail market with its latest innovation, Clubtails Crushers. The brand, known for its triple-filtered flavored malt beverages, has once again achieved recognition, receiving its sixth Hot Brand award from Impact and Market Watch.
Aldo Geloso, President of Groupe Geloso, which oversees Geloso Beverage Group, commented on the brand’s success: “Sales of Clubtails continue to thrive despite the surge in new spirit-based, ready-to-drink products.” The Geloso Beverage Group, which includes Clubtails, Clubtails Crushers, and Johny Bootlegger brands, has been a Top 100 Beverage Company since 2019, as recognized by Beverage Industry.
Since its launch in 2009, Clubtails has gained considerable traction, with its Sunny Margarita emerging as the best-selling ready-to-drink margarita in the United States. The brand was first honored with a Hot Brand award in 2017 and has maintained a double-digit annual growth rate. Clubtails now boasts nearly 90,000 points of sale across 46 states.
“Clubtails was designed to offer consumers their favorite cocktails in a convenient, pre-mixed, ready-to-drink format,” Geloso said. “As a pioneer in the RTD and canned cocktail category, we are committed to quality. Our proprietary triple filtration process ensures a clean, spirit-like finish.”
The newest addition to the Clubtails lineup, Clubtails Crushers, features a lower alcohol by volume (ABV) of 5%, compared to the original Clubtails at 10% ABV. This new line caters to the growing demand for sessionable, lower-alcohol beverages.
Geloso emphasized the shift in consumer preferences: “There is more to the better-for-you perspective than just low calories and low sugar. Consumers are increasingly conscious of ingredients and are seeking low to no alcohol cocktail alternatives. Clubtails Crushers address this demand.”
In addition to expanding its alcohol-based offerings, the Geloso Group is exploring opportunities in the non-alcoholic segment. “We are investigating options to provide non-alcoholic versions of our beloved Clubtails cocktails,” Geloso said. “Our Barrfly non-alcoholic brand is already thriving in Quebec, the home base of Geloso Beverage Group.”
Geloso also highlighted the company’s commitment to innovation, drawing from its rich history. Founded by Vincenzo Geloso, who immigrated from Italy to Montreal and opened Quebec’s first official winery in 1965, the Geloso Group now produces over 100 beverage products across Canada, the United States, and Europe.
“Clubtails’ new line extensions go beyond just introducing new flavors,” Geloso noted. “They are inspired by various food and beverage categories, such as yogurt, biscuits, and fruits.”
Geloso stressed the importance of staying ahead of consumer trends: “Today’s consumers are curious and eager to try new things. They are not loyal to a single brand. If you fail to meet their expectations for quality and image, you risk losing their business.”
