On July 31, 2024, it was announced that Corona Extra has reclaimed its position as the world’s most valuable beer brand. This follows a period where the Mexican beer had held this title for four consecutive years, from 2019 to 2022. In the 2024 Brand Finance report, Corona Extra has edged out Heineken and Budweiser to take the top spot once again.
Corona Extra has reclaimed its position as the world’s most valuable beer brand.Heineken is now in second place with a brand value of $9 billion, up 18% from the previous year.Budweiser holds the third spot with a brand value of $7.4 billion, reflecting an 11% increase.Corona Extra is not only the most valuable but also the fastest-growing beer brand globally. It is followed by:
Estrella Damm from Spain, which saw its brand value rise by 37% to $1.4 billion.Tiger from Singapore, with a 30% increase, reaching a brand value of $1 billion.Corona Extra has also achieved a notable increase in its Brand Strength Index (BSI), which measures brand strength across various metrics such as consideration, familiarity, overall reputation, and usage. The brand’s BSI score has risen by 3.9 points to 85.9 out of 100, making it the third strongest beer brand globally.
The brand’s resurgence is attributed to its strategic initiatives, which have bolstered its recognition and reputation. Henry Farr, Director of Brand Finance, highlights that Corona Extra’s success mirrors shifting consumer preferences towards premium and high-quality offerings. This trend underscores the importance of quality and innovation in redefining market standards.
In the global context, China’s Tsingtao is recognized as the strongest beer brand, with a BSI score of 87.0. Tsingtao’s robust presence and strategic distribution partnerships have contributed to its global growth. The brand has also introduced a new non-alcoholic beer option, aligning with evolving consumer tastes.
The report notes a significant trend of Asian beer brands expanding into Western markets. Brands like Japan’s Asahi Group Holdings and Kirin have made substantial strides through acquisitions and partnerships, reflecting a broader trend of globalization in the beer industry.
As the beer market continues to evolve, Brand Finance’s annual report provides valuable insights into brand valuation and strength. The 2024 report ranks the top 50 most valuable and strongest beer brands, highlighting a dynamic and competitive industry landscape.
