As the US Open kicks off, fans can once again savor the tournament’s iconic Honey Deuce cocktail—though it’ll cost them a bit more this year. The beloved drink is now priced at $23, up from $22 in 2023. With over 450,000 Honey Deuces sold last year, bringing in nearly $10 million, it’s clear that this cocktail is a major draw for attendees at the USTA Billie Jean King National Tennis Center.
The Honey Deuce has become synonymous with the US Open, thanks to its refreshing mix of Grey Goose vodka, lemonade, raspberry liqueur, and honeydew melon balls, served in a special commemorative cup. The increase in price this year reflects both its popularity and the high demand expected with the tournament’s anticipated record attendance. Last year’s sales marked an 11% increase from 2022, illustrating the cocktail’s growing appeal.
Grey Goose, the official sponsor of the US Open, has been promoting the Honey Deuce beyond the event itself. The vodka brand has placed the cocktail on numerous restaurant and bar menus throughout New York City, aiming to boost its visibility and demand even further. This widespread promotion is a strategic move to capitalize on the cocktail’s association with the prestigious tennis event.
But the Honey Deuce isn’t the only cocktail making waves at the US Open. Maestro Dobel Tequila has brought back its Ace Paloma, which debuted last year. Priced at $21—up by $1 from 2023—the Ace Paloma offers a tequila-based alternative for those who prefer their spirits in a different style. Made with tequila, lime, grapefruit soda, and garnished with a dehydrated grapefruit slice and black-salt rim, this cocktail also comes in a souvenir cup.
For those who want to recreate the Ace Paloma experience at home, Maestro Dobel is offering at-home kits priced at $69.99. Each kit includes all the ingredients needed to mix the cocktail, along with a US Open souvenir cup, allowing fans to enjoy a taste of the tournament long after the event concludes.
The Honey Deuce and Ace Paloma represent more than just beverages; they are part of the larger tradition and experience of the US Open. As fans sip these signature drinks, they partake in a ritual that enhances their enjoyment of the tournament, blending sport with flavor and festivity. Whether you’re cheering from the stands or mixing at home, these cocktails embody the spirit of the Grand Slam.
