Blake Lively’s Betty Booze brand has used Wrexham AFC football players in its latest online advertising campaign.
The Gossip Girl star, who is married to Ryan Reynolds who owns Wrexham AFC, used the three players on an online advert during their tour of the States.
Posted on Instagram, the advert was called Pick Your ‘Playvor’, and described it as a “friendly competition” during Wrexham AFC’s US Tour of pre-season matches.
The video saw James Jones, Rob Lainton and Luke Young, each sporting the Wrexham Betty Buzz training shirts, compete against each other to promote and sell their specific RTD to a crowd at a US store.
The news follow Lively launching the Betty Booze alcoholic ready-to-drink (RTD) extension of her Betty Buzz mixer brand last month.
Having launched the low-calorie mixer range in 2021, she has now also released three alcoholic RTDs, which are 4.5% ABV and made with sparkling water, juice and spirits and without any artifical colours or sweeteners. Within the range are an apple and cherry flavoured Bourbon, a Tequila and lemonade, and a Tequila with lime.
Lively’s husband, Ryan Reynolds, fronts Aviation Gin — which was sold by him to Diageo for a deal up to £466m — and for which her mixer brand has previously worked alongside with AFC Wrexham football club, with the Betty Buzz logo appearing on the team’s training kit.
Lively, who is tee-total, said when she launched the alcoholic RTDs: “Drinking isn’t my thing. But for f* sake, flavour is. Homemade recipes. Real fruit. Real ingredients. Quality booze. No crap. Also a real time saver. Which is why I really did it.”
