In a significant development this week, the media collaboration between international icon David Beckham and Diageo’s distinguished Haig Club whisky brand has been officially concluded.
Addressing the matter, a spokesperson from Diageo conveyed, “We wholeheartedly support David’s decision to disengage from his involvement with Haig Club, as he shifts his focus towards other endeavors.”
The announcement arrives in the wake of Haig Club’s abrupt decision to privatize its social media profiles during this week, a move that generated widespread speculation regarding the potential cessation of the partnership.
David Beckham, a prominent figure who has been associated with Haig Club for nearly a decade, played a pivotal role in numerous advertising campaigns for the brand since 2014.
Reports suggest that Diageo is actively seeking a new individual to step into the role that Beckham held as the face of Haig Club.
Worth noting, Beckham, who co-owns the MLS club Inter Miami, a team that recently made headlines for signing Lionel Messi, had integrated Haig Club as the official sponsor of the franchise.
As discussions continue, it remains uncertain whether the sponsorship will endure. Meanwhile, unverified reports have hinted at Beckham’s aspirations to introduce his own Tequila brand.
