India, October 2024 – BIRA 91 Taproom, renowned as India’s leading craft beer brand, is set to unveil the Free Flow Festival on October 8th, marking the country’s largest beer celebration to date. This festival draws inspiration from the festive atmospheres of Oktoberfest and Dussehra, promising an array of flavorful beers, immersive experiences, and vibrant entertainment.
The Free Flow Festival will take place across all BIRA 91 Taprooms in Delhi-NCR, Bengaluru, and Punjab. Attendees can savor a selection of freshly brewed, award-winning beers, including the exclusive Marzen Lager and Hefeweizen, specially crafted for the occasion. Culinary offerings from Chef Vicky Ratnani will feature items such as Hot Dog Papdi Pizza, Chicken 65, and Pulled Chicken Sliders, each designed to complement the beer selection. This event seeks to blend traditional German festivities with India’s celebratory spirit, offering a unique culinary and cultural experience.
Among the highlights is the Marzen Lager, which boasts an ABV of 4.5% and delivers a crisp, balanced taste with a nutty aftertaste. The Hefeweizen, a German-style wheat beer with an ABV of 4.7%, features hints of banana and a refreshing aroma, described by BIRA 91 as a “Bavarian daydream in a glass.” Visitors can enjoy these exclusive brews alongside a new menu while live music enhances the atmosphere throughout October 2024.
Rahul Singh, Senior Vice President of the Pubs Vertical at BIRA 91, stated, “The Free Flow Festival is our most ambitious celebration to date, blending the rich traditions of Oktoberfest with the festive joy of Dussehra. We’re excited to bring beer enthusiasts together for this unique experience, combining exclusive brews, vibrant entertainment, and an unparalleled festive atmosphere.”
With a variety of engaging activities and dynamic entertainment, the Free Flow Festival aims to provide a cross-cultural fusion. Whether you are a craft beer enthusiast or simply in search of festive fun, be sure to visit your nearest BIRA 91 Taproom in Delhi-NCR, Bengaluru, and Punjab to partake in the celebrations.
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