USC Athletics has announced its foray into the world of craft beer with the launch of its very first official brew. Aptly named Stone Fight On! Pale Ale, this new offering is a collaborative effort with Southern California’s renowned Stone Brewing. Beer enthusiasts and USC fans alike can anticipate its availability for purchase starting the week of August 14th.
Crafted by Southern California’s esteemed Stone Brewing, Stone Fight On! Pale Ale boasts a 5.5% alcohol by volume (ABV). This pale ale will be accessible for consumers through local retail establishments, bars, and dining establishments, as well as on-site at iconic venues such as the Los Angeles Colosseum and the Galen Center, which serve as the homes of the USC Trojans.
Drew DeHart, Vice President/General Manager of USC Sports Properties and Playfly Sports, remarked, “USC Athletics has been in search of the ideal beer partner – a regional brand that would resonate with our fans and enrich their game day experience.”
DeHart elaborated, “We’re honored to see our USC colors, emblems, and Trojan emblem side by side with the Stone Gargoyle.”
Erin Smith, Senior Vice President of Marketing at Stone Brewing, expressed enthusiasm, stating, “While Stone’s beers have garnered popularity both nationwide and internationally, SoCal is our birthplace and boasts a significant concentration of our ardent supporters.”
Smith further emphasized, “We are excited about the opportunity to create a beer that not only resonates with craft beer enthusiasts but also taps into local pride for USC fans and alumni. Our aspiration is for this beer to be savored year-round for its exceptional flavor, enhancing the gameday experience across all USC sports.”
