The United States Tennis Association (USTA) has revealed Maestro Dobel as the exclusive Official Tequila for the prestigious US Open tennis tournament.
Inaugurating this collaboration, Maestro Dobel, an agave-based spirits brand, will be prominently featured throughout the upcoming US Open, scheduled from August 28 to September 10.
Deanne Pownall, USTA’s Managing Director of Corporate Partnerships, underscored the alignment between Maestro Dobel’s attributes and the tournament’s rich history and excellence-driven ethos. Pownall stated, “The US Open has a storied and rich history driven by passion for the sport of tennis and a commitment to excellence. These attributes are shared with Maestro Dobel Tequila and we are excited to introduce this legacy brand to our fans on-site, and showcase the partnership to fans around the world.”
To reinforce the brand’s presence, Maestro Dobel has entered collaborations with renowned tennis players Taylor Fritz, Aryna Sabalenka, and Dana Mathewson. The Tequila will be highlighted through on-court signage and will be offered in cocktails during the event at a designated, fully-fledged bar located within Arthur Ashe Stadium. Moreover, the brand will be accessible via branded mobile carts dispersed across the grounds.
Juan Dobel, the founder of Maestro Dobel and an 11th generation Tequila craftsman, expressed enthusiasm for the opportunity to introduce their premium Tequilas to the tennis aficionados in New York. He remarked, “As the number one ultra-premium Tequila in Mexico and one of the fastest-growing globally, we are excited to share our range of extraordinary Tequilas with tennis fans in New York, and continue the acceleration of the Tequila category with an international audience.”
It’s noteworthy that Maestro Dobel has already been established as the Official Tequila for a variety of US-based tennis tournaments, including the Miami Open, BNP Paribas Open in California, and the Western & Southern Open in Ohio.
