Coors is embracing the popularity of the hit series “Yellowstone” by launching special edition six packs of Coors Banquet beer. This collaboration coincides with the upcoming season premiere, set to stream on Paramount.
Each six-pack features notable quotes from beloved characters, including Beth Dutton and Rip Wheeler, printed on the underside of the caps. Additionally, the caps showcase the “Yellowstone” logo, making them collectible items for fans of the show.
This strategic marketing move aligns with Coors’ long-standing association with Western themes, further enhancing its brand identity, which is often linked to rugged imagery and the iconic voice of Sam Elliott. The brewery has also appeared in various episodes of “Yellowstone” since the show’s debut in 2018.
Fans of the series will find the special six packs available at supermarkets nationwide. Furthermore, Coors is offering branded merchandise on its website to celebrate this partnership.
As anticipation builds for the fifth and purported final season of “Yellowstone,” which premieres on November 5th, fans can expect a range of merchandise that continues to capitalize on the show’s widespread appeal.
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