Milestone Beverages commemorates a significant achievement as its Korean operations soar from a modest $200,000 annual revenue in 2020 to an impressive over $1 million to date.
The company’s strategic focus on Korea since the beginning of 2020, marked by the appointment of seven new distribution partners within the country, has been a pivotal driver of this growth.
Navigating through the challenges posed by the Covid-19 pandemic, Milestone Beverages adeptly adapted to the shifting landscape. With key customers across Asia facing supply disruptions due to lockdowns and restrictions, the company shifted its attention to Korea, a market that continued to function during these turbulent times.
The company’s approach revolves around catering to the preferences of younger millennial consumers and high-volume retail, offering value-driven and scalable favorites. This strategy has enabled Milestone Beverages to introduce novel brands into the Korean market through partnerships with reputable importers in the country, including Hite Jinro, Liqour pot, Indulge, and Fun Drinks.
Demonstrating its remarkable trajectory, the company has achieved over 150% year-on-year growth between 2020 and 2022, firmly establishing Korea as Milestone’s primary revenue-generating market. This achievement underscores Milestone Beverages’ adept navigation of dynamic market dynamics and its proactive efforts to align its products with evolving consumer preferences.
