A comprehensive study conducted by The Drinks Trust has unveiled a compelling trend within the drinks industry, as a staggering 96% of professionals express a strong desire to engage in professional development initiatives within the coming year, according to the research.
The survey, conducted in partnership with Kingsland Drinks Group, encompassed the perspectives of 800 individuals from both the hospitality and drinks industry sectors. The primary objective was to gain insights into the evolving needs of the workforce in these fields.
Among the most sought-after avenues for growth, professional qualifications emerged as the foremost priority for 25% of participants. Additionally, peer-to-peer networking garnered significant attention, ranking as a vital component for 20% of respondents. Strikingly, stress and resilience training also garnered substantial interest, with one-fifth of individuals (20%) recognizing its potential to contribute to their long-term development.
Yet, despite the evident enthusiasm for professional growth, a noteworthy gap exists in the support provided. A mere 52% of industry professionals are guided towards resources that cater to their development, wellbeing, and mental health by their managers. Intriguingly, the research also unveils that 40% of respondents report a complete absence of discussions initiated by their managers concerning their development and wellbeing, reflecting potential impacts of economic challenges, Brexit, and the ongoing pandemic.
An intriguing pattern emerges when seeking support outside the workplace. Family and friends emerge as the most common sources of assistance, with 52% of respondents indicating they would turn to them. Within the professional realm, peers play a central role as a primary source of support for 39% of participants, closely followed by managers.
Furthermore, the study delves into factors influencing industry retention. Impressively, 80% of those surveyed identified training opportunities as a compelling motivator to remain within the industry. Similarly, an equal percentage (80%) noted that improved employer support in the realm of wellbeing would significantly contribute to their decision to stay.
The survey underscores the industry’s eagerness for growth and development, while also underscoring the imperative role that comprehensive support systems play in nurturing a robust and sustainable workforce.
