NAPA, California – 19 Crimes, the innovative wine brand known for its bold collaborations and unconventional approach to the wine industry, has once again teamed up with entertainment icon Snoop Dogg to introduce the latest addition to its popular Cali Wines lineup—Cali Smooth. This new red blend is designed to offer a unique and approachable tasting experience with bold notes of dark fruit, toasted oak, and vanilla, followed by a smooth, silky finish.
Following the success of Cali Red, the #1 wine innovation of 2020, Cali Smooth continues 19 Crimes’ mission to break from traditional wine norms. This new release is poised to deliver a fresh flavor experience that combines wine style with a distinct attitude. It marks the first of several new stylized wines set to launch in the near future.
“We are committed to challenging traditional wine culture,” said Kris Ann Brady, Vice President of Marketing for BOLD Brands at Treasury Americas. “Today’s wine consumers are looking for something new, and Cali Smooth delivers that. With Snoop’s signature style, this wine offers a bold yet smooth experience that invites everyone to enjoy wine without pretension.”
Snoop Dogg, who has become synonymous with 19 Crimes, added his personal touch to the release: “Cali Smooth isn’t just a wine—it’s a vibe. It’s that wine that makes you want to kick back and relax. Here’s a toast to living easy.”
Following in the footsteps of previous successful collaborations, such as Cali Red and Snoop Cali Rose, both of which garnered significant industry acclaim, Cali Smooth brings another unique addition to the brand’s lineup. The wine is now available at retailers nationwide.
19 Crimes has long been associated with a rebellious spirit, drawing inspiration from the 18th-century British convicts who were exiled to Australia. The brand honors the legacy of these pioneers who forged a new culture in a frontier penal colony. In the same way, 19 Crimes continues to collaborate with modern cultural figures, with Snoop Dogg being one of the brand’s most notable partners. His previous releases with the brand, including Cali Red (the #1 selling single wine in IRI’s New Product Pacesetter history) and Snoop Cali Gold (awarded #1 Sparkling Wine Innovation of 2022), have helped solidify 19 Crimes’ status as an industry trailblazer.
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