Napa, CA, Nov. 13, 2024 (GLOBE NEWSWIRE) — Offset has unveiled its newly redesigned ecommerce platform, Offset Commerce, tailored specifically for wineries and fine wine merchants. The platform aims to transform how high-end wine businesses engage with customers and drive revenue growth by combining cutting-edge technology with the premium experience expected by luxury wine brands.
Building on the legacy of its predecessor, Figure Commerce, Offset Commerce enhances operational efficiency while maintaining the elegance that fine wine brands demand. The platform features an updated user interface with new tools designed to streamline decision-making and improve workflows, making it an ideal solution for wine merchants looking to elevate their direct-to-consumer (DTC) operations.
“We view the commerce platform as the core of our clients’ DTC operations, and we take that responsibility seriously,” said Tyson Caly, Co-CEO and Chief Product Officer of Offset. “After a year of development and nine months of testing and optimization, with valuable feedback from our customers, we are excited to introduce Offset Commerce to wineries and fine wine merchants seeking a powerful combination of software and service.”
Offset Commerce offers a suite of features designed to address the unique challenges of fine wine businesses, including:
- Industry-Leading Allocation Tools
- Comprehensive Customer Profiles and Internal CRM
- Flexible Sales Model Management (including Allocation, Club, Open Cart, and POS)
- Real-Time Support from a dedicated Client Experience Team
The platform’s new capabilities are already receiving positive feedback from users.
Catherine Kistler of Occidental Wines praised Offset’s commitment to seamless customer experiences. “We succeed when our customers have a pleasant purchase experience with no friction. Working with Offset means having an entire team of support. They want your release to be a success just as much as you do, and that level of trust and teamwork means everything.”
Offset Commerce not only focuses on improving the transactional aspect of ecommerce but also strengthens the relationship between wineries and their customers. Its features are designed to reduce friction in core workflows, freeing up wineries to spend more time cultivating customer relationships rather than managing administrative tasks.
Bettina Bryant, of Bryant Estate, also highlighted the platform’s ease of use: “After exploring various options over the years, we made the switch to Offset and couldn’t be more pleased. The implementation was seamless, and the platform is intuitive for both producers and consumers. It offers valuable data insights and flexibility without unnecessary complexity.”
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