MIAMI, Nov. 18, 2024 /PRNewswire/ — Venezuelan food and beverage giant Empresas Polar has officially introduced its new Polar Premium Beer to the U.S. market. Produced at the company’s brewery in Auburndale, Florida, the premium lager promises to deliver a distinctive taste experience for American beer enthusiasts.
Crafted by Empresas Polar’s master brewers with over 83 years of brewing expertise, Polar Premium Beer stands out for its balance and refinement. The beer features a 6% ABV and 24 IBU (International Bitterness Units), blending malty and herbal flavors with fresh hop notes. Brewed using top-tier North American ingredients, including Canadian malted barley and hops from Washington’s Yakima Valley, the beer offers a smooth, flavorful profile.
“We’ve been brewing since 1941 in Venezuela, and beer-making is in our blood. Launching Polar Premium Beer in the U.S. is a proud moment for us. This beer has everything it takes to win over American consumers who value quality and are looking for something new, such as the robust and elegant taste our beer brings,” said María Alexandra Mendoza, marketing director for Empresas Polar’s International Business Division.
The beer’s vibrant golden color and dense white foam make it an attractive choice for U.S. consumers. Initially, Polar Premium Beer will be available in select markets, including North Carolina, New York, Washington, D.C., Texas, and Florida. In South Florida, it can be found in supermarkets such as Sedanos, Bravo, and Presidente, along with specialty liquor stores.
To celebrate the U.S. debut, Empresas Polar hosted a launch event at the “Clash of Giants” baseball game at LoanDepot Park in Miami, attended by over 70,000 fans. “Sports have always been a key part of Empresas Polar’s culture, and launching Polar Premium Beer at such a major sporting event was a perfect fit. We know that beer and sports go hand-in-hand,” Mendoza added.
This launch marks a key step in Empresas Polar’s ongoing expansion in the U.S. market. The company, which has been selling its Polar Pilsen brand in the U.S. for over 35 years, is now poised to introduce new innovations with the addition of Polar Premium Beer.
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