The 16th edition of the World Bulk Wine Exhibition (WBWE) will take place on November 25-26, 2024, at Amsterdam’s RAI Exhibition Centre. Under the direction of Vinexposium, the event is set to enhance its role as the premier marketplace for the global bulk wine and spirits industry. Building on its legacy since its 2009 debut, this year’s WBWE promises an expanded and comprehensive experience for its growing trade audience.
Industry Growth Amid Global Challenges
The bulk wine and spirits sector continues to evolve, driven by increasing demand in key markets. Recent data shows bulk wine imports rising in the UK (up 8.5%), China (up 21%), and the US (up 6%), with major exporters like France and Spain capitalizing on this momentum. This growth is partly fueled by alternative packaging solutions such as bag-in-box, cans, and drums. These formats, praised for their cost-effectiveness and environmental benefits, are particularly popular in U.S. hospitality settings, including bars and restaurants.
WBWE is responding to these market dynamics by focusing on products that prioritize sustainability and logistics efficiency. Bulk wine solutions, which align with the rising consumer preference for eco-friendly options, are becoming integral to premium brand portfolios as they cater to a growing demand for sustainable practices.
A Platform for Business Development and Innovation
With 245 exhibitors from 25 countries and over 2,500 international attendees expected, WBWE offers unmatched opportunities for networking and business development. Participants include bulk wine and spirits producers, wine estates, distilleries, and logistics experts showcasing a diverse array of products. From appellation wines and organic selections to low-alcohol and no-alcohol options, WBWE highlights the breadth of the industry. Specialty offerings such as vermouth and brandy will also feature prominently.
The event’s signature Silent Tasting Room provides a relaxed environment for sampling award-winning bulk wines, including entries from the International Bulk Wine Competition (IBWC). This competition, a hallmark of the industry, celebrates excellence and attracts producers worldwide. Judged by a panel of top tasters, media professionals, and key buyers, the IBWC evaluates a wide range of styles, extending participation to producers beyond WBWE exhibitors.
Education and Sustainability at the Forefront
Complementing the exhibition, WBWE will host The Academy, an educational program featuring masterclasses and conferences. Industry leaders will discuss pressing topics such as reducing the carbon footprint of wine production, innovations in sustainable packaging, and the expanding no- and low-alcohol wine market. These sessions aim to equip professionals with the insights needed to navigate the rapidly evolving bulk wine and spirits landscape.
A Commitment to Sustainable Growth
Organized by Vinexposium, WBWE 2024 underscores the industry’s commitment to innovation and sustainability. With its dynamic platform and forward-looking agenda, the event is set to shape the future of the global bulk wine and spirits market.
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